Starting on a Shoestring.

This bestselling guide has shown thousands how to start a businesswith little or no money down If you've dreamed of starting your own business, but feltdiscouraged by a lack of start-up money, Starting on a Shoestringis exactly the book you need. Now in a new edition that reflectsthe business climate of the '90s, this authoritative,straight-talking book gives you the real-world business advice youneed to start, grow, and survive. It takes you step by step throughthe entire process, asking you questions, helping you plan, andgiving you valuable guidance at a fraction of what consultantswould charge. In this edition, you'll find new chapters on how todeal with the Small Business Administration and venture capitalfirms. You'll also learn * How to test your business idea to see if it's right for you * How to find the best sources for raising capital and how toapproach them * How to avoid the common traps and misconceptions of startingup,six common myths * What you need to know before taking on a partner * How to get set up where to find bargains on equipment, theadvantages of leasing, dealing with suppliers, the value ofconsignments, and more * How to advertise and market on a shoestring free mediapublicity, generating word-of-mouth, creating a prestige imageinexp.