Long Tail, The, Revised and Updated Edition: Why the Future...

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Long Tail, The, Revised and Updated...

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More

Name: Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
ISBN: 9781401309664

Chris Anderson

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The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve."It belongs on the shelf between The Tipping Point and Freakonomics."--Reed Hastings, CEO, Netflix"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."--Eric Schmidt, CEO, Google"Anyone who cares about media . . . must read this book."--Rob Glaser, CEO, RealNetworks

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2008

In lần thứ:

Revised

Nhà xuát bản:

Hyperion

Ngôn ngữ:

english

ISBN 10:

1401309666